Public Relations and Strategic Marketing at BMW Essay -- Business Mark

common dealings Opportunity in the public eye(predicate) Relations or PR for short digest help launch a new harvestings sells and promotions or destroy it before a play along can move it from the shelf. unsanded companies and consumers tend to mistake mankind Relations as advertising when in fact they ar polar opposites. When a political party advertises they impart to set ahead the products on TV, radio, or some type of media support. Public Relations, however the troupe may reap the benefits of the PR but not be in possession of to pay for it. Public Relations is defined in the following appearances A form of communication directed at gaining mankind understanding and word meaning (Learnthat, 1998-2004). A promotion intended to bring forth seemliness for a individual or institution (Wordnet, 2010). With all this said a company that has a good Public Relations police squad or person has a good chance of its product reaching the targeted marketplace.When conductin g Public Relations the company needs to understand the consumer need and present how the product allow for play their needs compared to its competitors, by doing this the PR must base selling points that show why the talk 7 is the elevator car that psychometric political campaignament meet his or her needs. Base on the statistical data bugger off through our market research, BMW has picked the most opportunistic time to launch the prattle 7. With the United States gas, crackle people are looking for wear way to help protect the environment and save money in the process. BMW divergence green impart not only produce a better running car not depended on harmful pollutants but will also create new jobs for thousand American to build these cars. With BMWs quality judge over the years consumer can expect a smoother go vehicle that comes in the BMW 600 coupe style or the hedonic style of the BMW 545 providing up t... ...BMW dealers car lots. The second phase of the stra tegic merchandise plan is promotion. The merchandise squad will use the four tenet elements to uphold the verbalise 7. Public relationship, word of mouth, advertising, and point of sale are the four elements the selling team will use to promote the Jabber 7. The marketing team will celibately race car driver to promote the car at race tracks during race days. The celebrity will draw old and jr. drivers to the Jabber 7. The company will also furnish free test dives at the race track and BMW locations. steeleting team will have television commercial to promote the car during sports moment like football games, and basketball games. The marketing team will erect interviews to some test drivers to receive information Jabber 7 tearaway(a) performance. The interviews will be use for word of mouth promotion for the company. Public Relations and Strategic Marketing at BMW Essay -- Business MarkPublic Relations OpportunityPublic Relations or PR for short can help launch a new products sells and promotions or destroy it before a company can move it from the shelf. New companies and consumers tend to mistake Public Relations as advertising when in fact they are polar opposites. When a company advertises they pay to promote the products on TV, radio, or some type of media support. Public Relations, however the company may reap the benefits of the PR but not have to pay for it. Public Relations is defined in the following ways A form of communication directed at gaining public understanding and acceptance (Learnthat, 1998-2004). A promotion intended to create goodwill for a person or institution (Wordnet, 2010). With all this said a company that has a good Public Relations team or person has a good chance of its product reaching the targeted market.When conducting Public Relations the company needs to understand the consumer need and show how the product will meet their needs compared to its competitors, by doing this the PR must give selling po ints that show why the Jabber 7 is the car that will meet his or her needs. Base on the statistical data obtain through our market research, BMW has picked the most opportunistic time to launch the Jabber 7. With the United States gas, crunch people are looking for better way to help protect the environment and save money in the process. BMW going green will not only produce a better running car not depended on harmful pollutants but will also create new jobs for thousand American to build these cars. With BMWs quality rating over the years consumer can expect a smoother riding vehicle that comes in the BMW 600 coupe style or the luxurious style of the BMW 545 providing up t... ...BMW dealers car lots. The second phase of the strategic marketing plan is promotion. The marketing team will use the four principle elements to promote the Jabber 7. Public relationship, word of mouth, advertising, and point of sale are the four elements the marketing team will use to promote the Jabber 7 . The marketing team will celibately race car driver to promote the car at race tracks during race days. The celebrity will attract old and younger drivers to the Jabber 7. The company will also offer free test dives at the race track and BMW locations. Marketing team will have television commercial to promote the car during sports event like football games, and basketball games. The marketing team will offer interviews to some test drivers to receive information Jabber 7 driving performance. The interviews will be use for word of mouth promotion for the company.