The Advertising Industry and Gender Stereotype - 811 Words

Every day people get targeted by companies and their advertisements, the way they manage to reach out and clutch your attention is easily achieved through television, Internet, driving down the street, listening to your favorite radio station, or at any kind of retail store. Some sort of advertisement will clinch your attention that’s certain. These ads hook you on by establishing a certain type of message; the ads can manipulate people’s attitude and opinions. â€Å"The ads industry affects people’s lives by shaping or reshaping their opinions, attitudes and beliefs.† Marshall McLuhan (1964) these ads are the greatest resource to look at gender stereotyping, because they are adjusted to the specific target either male or female. The aim of modern advertising successfully reaches its target audience not only and sometime not even by fulfilling the needs of the individual but by directing their creation. The advertising industry developed the gender stereotypes in order to accommodate the product being advertised expecting to appeal the public at a tremendous rate, which reconstruct a cultural expectation for the public to strictly follow that particular example of how a gender should act and appear. The creation of gender in the advertising realm, which is where a girl finds her feminine side and where a boy learns how to unleash the man inside, reliant on what society has educated us about, furthermore each of the genders is assenting with the creationShow MoreRelatedThe Media Is A Mirror Of Society, And If That Society Is1461 Words   |  6 PagesThe media is a mirror of society, and if that society is by any means influenced by stereotypes, the media will reflect it. Advertising, according to Erving Goffman, author of the book Gender Advertising, depicts how men and women behave as a social purpose and how today’s social purpose is highly unbalanced in men†™s favor. Some people say that advertisers should be held accountable for the unethical images they present. Others, however, say that consumers should be to blame because by buying theRead MoreWomen And Women Are Like Dogs1544 Words   |  7 Pagesdifferences between the genders. Advertisers capitalize on the fact that men and women are different in order to persuade individuals to consume products and services. Advertising is an important medium in modern society and is used to influence many of the purchasing decisions made by male and female consumers. It is a powerful tool that expresses, develops and alters ideas of gender and social class. Since people identify themselves by their gender, advertisers focus on stereotypical gender characteristicsRead MoreThe Basic Myth Of Our Culture Is That Consumption Is The Goal Of Life1176 Words   |  5 Pagesuse to communicate with people are produced by companies for our consumption. Companies turn to advertising agencies to come up with ways to effectively market their products and create demand. Advertisement agencies make use of profiling and niche marketing to target the groups of customers that the product will appeal to (McFall 5). 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