Advertisers Do Have a Responsibility to Society Essay

We are live in a society surrounded by a manikin of advertisements. The amount spent alone in advertisement by the top 10 companies in the U.S. cost up to billions of dollars per year. Advertisements bottom be both beneficial and harmful to viewers. Consumers collect selective information slightly a certain product or service through advertisement so advertisers have a responsibility to deliver truthful information to the public.However, advertisers frequently disregard these important responsibilities. They rather focus on creating nonsensical advertisements to deceive their target audience by employ a variety of advertising techniques.Because advertiser wants to sell more(prenominal) amount than competitor, advertiser creates false, deceptive, exaggerative, supererogatory advertisement. These physiques of advertisement cause consumers to spend more. Moreover, it lacks the consumers ability to judge the products.See morePerseverance essayFor example, Dannons popular Activ ia brand yogurt lured consumers into stipendiary more for its purported nutritional benefits. When it was actually pretty much the same as every other kind of yogurt (ABC News). Another example is for taco Bells seasoned bellyache. When consumers raised questions about what was actually season Taco Bells seasoned beef, the company didnt cheat how to respond. It was simply using oat filler. Which means the meat isnt seasoned beef at all, according to USDA standards. The franchise had been tricking its consumers into thinking its products were of a high grade than they actually were (Ad Age).In conclusion, whether company or person, who are not aware of information, will fall behind. Even though there is estimable side of advertise, such as fast deliver information, wider choices, and instruct bureau of spending. However, on other hands, advertiser creates stereotypes, selling bad food towards children, using sex, etc. by using many adverting techniques. I believe these kind o f advertise causes so much bad influence on our society.